The Effortless Experience by Matthew Dixon, Nick Roman and Rick Delis is a book that we love here at Curve HQ and can highly recommend. It explores the controversial opinion that no matter how good your customer service is - it won't necessarily drive loyalty. WHAT we hear you say - how can this be? The authors set out their four pillars to a low-effort customer experience which answers this exact question. They also offer tools and templates to help you start applying the concept straight away. So if you fancy a read that helps you explore how you can both drive loyalty and provide effortless experiences, this is the book for you.